This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. You can use GenAI tools like ChatGPT or Google Gemini to generate content ideas, build briefs and outlines, draft content, or even write complete pieces. However, this year, marketers prefer to work with both micro- and macro-influencers.

People increasingly want to understand what a brand stands for, not just what it sells. That’s why brands need to maintain a robust presence on each search channel. Segment your target market to figure out where they like to do what, then roll out a content marketing strategy that not only entices them, but delights them too. Retail Media has thrived in recent years, as advertisers leverage high-quality environments to convert high-intent consumers using retailers’ first-party data. However, it is about to get a whole lot more complex and be rebranded as Commerce Media. The former will invite non-endemic advertisers to place bids and disrupt the strategies of established retail media buyers.

Customer Advocacy: 51% Of Consumers Promote Their Favorite Brands Online Thanks To High-quality Products

The intersection of influencer marketing, video content and social commerce creates a potent combination for brands. This seamless integration of shopping and social media amplifies the efficacy of influencer marketing and underlines its importance in a company’s marketing strategies. Moreover, social commerce leverages the power of user-generated content and peer-to-peer influence, key elements in today’s consumer decision-making process. Consumers can see how products look in real life, read reviews and even make inquiries to brands through direct messages, all in one platform.

Dunkin’s campaign with Charli D’Ameli led to significant real world results for the brand. For example, Dunkin’s partnership with TikTok influencer Charli D’Amelio reportedly resulted in a 20% increase in cold brew sales and a 57% increase in downloads of the Dunkin’ app. Projections show that US businesses were expected to spend a total of $9.1 billion on Instagram ads by the end of 2024.

• The ubiquity of internet connectivity and the ever-increasing power of modern smartphones have made video content more accessible than ever before.
• Marketing’s core value lies in understanding customers better than anyone else – and using creativity to turn that understanding into meaningful action that drives brand and business growth.
• This personal interaction can make community members feel valued and heard.
• Brands can also use UGC to promote social causes and increase engagement among their social followers.
• In fact, influencer marketing is now a mainstay channel for small and large brands.

Understanding which trends are influencing how customers discover, evaluate and buy products can help organizations make better decisions about where to focus budget, tools and execution. Data-driven companies get the most profit from trends such as hyper-personalization and AI analytics. However, new businesses should focus on creating short-form content and storytelling through community engagement. Neither audience has the time nor the patience to watch long-form videos.

Consumers seek human-created content, and will tune out brand and AI-generated content. Content will move to gated spaces that AI hasn’t overrun, like newsletters, podcasts, and YouTube. Nowadays, tools like Google Lens and voice assistants enable users to find products visually or through conversation. Brands that generally use predictive personalization tools gain more user loyalty than their counterparts. The primary reason behind it is that consumers want brands to know them without crossing privacy boundaries. As of now, artificial intelligence, data ethics, and storytelling techniques are transforming how brands communicate with video-first and privacy-first strategies, redefining engagement.

Generative Ai Changes How Marketing Is Done

Tushar has been involved in SEO for the past six years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On the Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing. Experimenting with new marketing strategies will also help brands learn different techniques, discover tools, and ultimately find new ways to reach shoppers. Marketing trends are activities or strategies that brands put into practice to stay relevant in their industry.

Push Notifications Will Allow Brands To Reach Out To Customers

They invested in the relationship by building out an entire lead funnel promoting Tina’s name and videos alongside the HubSpot guide. The future may be cookieless, and the best marketers will adapt by collecting their own data. Track your results using Semrush’s Position Tracking tool to monitor how your content appears in generative search. newlineEvery single marketer we surveyed said they are either already using AI or automation in their marketing or have plans to. All of these precautions will make your data easier for AI to understand and utilize, whether generating new content or offering strategic insights.

In 2025, case studies will continue to show up in marketing strategies. In a 2024 MarketingProfs study, 78 percent of B2B marketers reported using case studies and customer stories in the past 12 months, with 53 percent stating that customer stories helped them get effective results 6. Because influencer content increasingly mirrors the formats audiences already prefer (like short-form video), so it blends naturally into feeds. Of course, I’d be missing something obvious if I didn’t call out short-form video. It’s been dominant for a while now (since 2024), and based on the latest data, that’s not changing anytime soon.

As WHO and others refine the definition of ultra-processed foods (UPFs), policymakers will be encouraged to pursue targeted and, in some markets, sweeping marketing restrictions tied to those criteria. Advertisers must show credible, independently verified reductions in exposure of vulnerable groups to inappropriate content, or risk far broader prohibitions. Personalization today goes beyond “Hi First Name” and includes delivering the right message based on real user behavior. We’ve combined those insights with insights from our own marketing strategies at Semrush to create this guide. Don’t just go after people with large audiences, but those whose audience would actually buy your brand and product. Also, look for influencers with credibility and insight into what you do and offer.

Social commerce continues to gain momentum in the marketing landscape and can be used in conjunction with a marketing team’s growing omnichannel customer experiences. The increase in the use of chatbots, including both AI-powered and rules-based versions, is a compelling trend for several reasons. First, chatbots offer companies a cost-efficient, round-the-clock customer service solution. They can handle multiple customer queries simultaneously, providing immediate responses and improving customer satisfaction levels. This versatility becomes increasingly valuable as businesses seek to maximize their online engagement. Kasia is a partner in Advertising, Marketing and Commerce practice with focus on Consumer and Retail.

The success of visual platforms like Instagram and TikTok proves this, with 62% of millennials saying they are more interested in visual search than any other type of new technology. This trend is being reflected on search engines, with Google serving more and more images and videos in its results. Micro-stories will give brands the chance to connect with their customers where they’re already spending time and increase reach through punchy content. To reap the biggest rewards (and tap into increasingly shorter consumer attention spans), brands will need to hook viewers inside the first three seconds of the video. Growth Marketing Pro is a full-service growth marketing agency combining AEO, SEO, Reddit, and paid media to drive measurable revenue growth.

In order for digital marketers to personalize content and target ads at consumers, they need data. And a study reported that 35% of marketers were planning to optimize visual search in the near future. Marketers will continue to invest in editorial content, like blog posts and podcasts, to generate engagement, support conversions, and promote thought leadership. According to the 2025 HubSpot report, 91 percent of marketers surveyed plan to increase or maintain their investment in podcasts and audio content in 2025 1. Data-driven marketing isn’t a new trend, but the way marketers get their data is changing, thanks to AI. According to The Work Innovation Lab and Anthropic’s 2024 report, The State of AI at Work, 30 percent of workers use generative AI for data analysis 4.

The system recognizes 5,000 parts and finds the customer an exact match 90% of the time. And, Snapchat’s visual search goes as far as to recognize food packaging and wine labels. Today’s industry rule is that marketing videos should be no longer than 2 minutes.

In one study of Gen Z consumers, 70% of individuals reported being more trusting of brands that represent diversity in their marketing. Now, digital marketers are revamping their data collection strategies and aiming to gain Perfovant OÜ back consumer trust. Their platform can take consumers directly from visual search to purchasing. The stats regarding video content on social media are especially convincing.

The introduction of AI in search engine results has huge implications for websites relying on organic traffic. In 2025, expect AI usage to expand into new use cases (like automated A/B testing, AI influencers and campaign management). For a deeper look at the trends shaping these results, winning and losing tactics, explore HubSpot’s 2026 State of Marketing Report. I love this one because teams can become unstoppable with the right application of AI. Tools like HubSpot’s Content Remix make repurposing a walk in the park by turning long-form assets into multiple formats in minutes.